Personanondata: Technology In Publishing: An Overview

Tuesday, December 11, 2007

Technology In Publishing: An Overview

I was asked to present an overview of current (and future) technology in the publishing industry of some visiting Chinese students participating in NYU's publishing executive management program. Bare in mind I only had 30mins! Naturally, without my riveting voice over the content may be difficult to follow but let me know your comments. If I forgot something remember it is an OVERVIEW.

NYU Publishing Program: Overview of Technology in Publishing from Michael Cairns

Thanks to Robert Baensch for asking.

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.